Turkish Airlines will become Liverpool Football Club’s main club partner from June 1 next year, with the airline’s branding appearing on the front of men’s, women’s and Academy match shirts from the start of the 27/28 season.
Standard Chartered, who have been the main club partner since 2010, will remain on the shirts throughout the current season before transitioning to become a global partner from 27/28.
“This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027,” said Ben Latty, chief commercial officer at LFC.
“The front of the Liverpool shirt holds a special place in the history of our club. Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.
“This announcement also provides an opportunity to recognise the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years.
“They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027.
“As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our main club partner from June 2027.”
